Experience design is an approach to interdisciplined design where the focus is not on the feasibility or viability of a solution, rather the desirability of a solution with the identified target.
It is an approach where the outcomes are driven by research and an in-depth understanding of how a desired message will reach a target customer. In identifying a specific customer, we can gain a better understanding of the way that they consume media and messages and therefore craft a message that will be hard to ignore within their world and cultural context.
My approach has been honed over 15 years, working in experiential branding and events companies, design consultancies, advertising agencies and customer experience companies. Over this time I have developed a strategic approach that compliments my experience in brand design, print & graphic design, digital & online design and web development so that the work is highly relevant and engaging where it needs to be.